B*tches Who AIHelp me choose
Help me choose

Live coaching community

The coaching community for women navigating AI in real time.

Are you ready to make AI work for you?

Live coaching on your real questions, using the tools as they are this week. Not a static course. Not a 100-video backlog you'll never finish.

Help me choose

AI training for the women on your team

A$2,997 inc GST per seat per year

Enquire about team seats
Join as an individual

Try it for 14 days. Love it or get a full refund, no questions asked.

Browse everything
B*tches Who AI movement collage: women laughing together, laptops, pink notes and the line curious women change everything.Live coaching communityOngoing membershipA$57.63/weekSee pricing

Bring the question.

Curious women change everything

The Eight Legs of Agency octopus
  • 1 Economic Agency: I can earn, own, negotiate and make financial choices.
  • 2 Technological Agency: I can use AI rather than have AI happen to me.
  • 3 Time Agency: I decide where my finite attention and energy go.
  • 4 Career Agency: I can evolve, leave, lead, reinvent and choose again.
  • 5 Creative Agency: I can make, express, experiment and trust my ideas.
  • 6 Intellectual Agency: I can think for myself, question things and change my mind.
  • 7 Relational Agency: I can belong without abandoning myself.
  • 8 Identity Agency: I decide who I am becoming.

Eight legs of agency

1 Economic Agency: I can earn, own, negotiate and make financial choices.

1 / 8
  1. 01Learn
  2. 02Apply
  3. 03Create
  4. 04Earn
  5. 05Lead
  6. 06Own

A little takeaway, just for you

Your unfair advantage

What would you hand a clever assistant? Tap the tasks AI could help you start on. The ideas and the judgement stay yours.

01 Tap what applies

0 of 8 picked

Printed fresh / one copy only

B*tches Who AI

things AI could help me with

Select a task.
It prints here straight away.

You decide. AI helps.
Keep the human bits human.

Bring it to the community

Your picks stay on this page only. Nothing is saved or sent.

01 / How it works

The tools change weekly. So we meet live.

Most AI education goes stale before you press play. B*tches Who AI is built the other way round: you bring what's in front of you, a coach works it through with you, and the room learns from it together.

This is

  • Live coaching

    A live room for context, coaching and shared experimentation.

  • Real questions

    Bring the question that is actually in front of you.

  • Current tools

    Make sense of what matters now, with human judgment at the centre.

Pip thinking through the real questions women bring to coaching.

This is not

  • A static course
  • A 100-video backlog
  • Hype, jargon or productivity theatre

02 / The pathway

Learn → Apply → Create
→ Earn → Lead → Own

The sequence is a direction, not a promise. Make one useful move, then build from there.

  1. 01

    Learn

    Get oriented. Plain-English coaching on what the tools actually do, and which ones matter for you.

  2. 02

    Apply

    Bring the real task from your week. Work it through live, with people who've hit the same wall.

  3. 03

    Create

    Make the thing: the workflow, the content, the prototype you keep explaining to people.

  4. 04

    Earn

    Explore where useful capability can create value, without treating the sequence as a promise.

  5. 05

    Lead

    Keep human judgment close while you shape how AI is used around you.

  6. 06

    Own

    Your stack, your judgement, your voice. Agency, not dependency.

03 / Live masterclass / 500+ attendees so far

Come see how the room works.

The fastest way to feel the difference between watching AI content and being coached through it, live.

Register on Luma
Date
Coming soon
Time
10:30am AEDT
Ticket
A$299
Members
Free

Sarah on stage / 1:55

Sarah on stage

Watch a short clip of Sarah Pirie-Nally presenting live.

Sarah Pirie-Nally presenting live on stage

The community

What members say

  • I'm really enjoying these sessions. They're challenging my thinking.
    BWAI member
  • Late to the game with this one but holey guacamole...this is awesome! Talk about turning chaos into strategy.
    BWAI founding member
  • Even on ChatGPT... that prompt on pricing you sent... what it comes back with is just so incredible. It gets me to think about 10,000 things, not just a price.
    BWAI member
  • I know from the other communities I've been part of with you, Sarah... I'm just really excited by the openness and the sharing and the collaboration.
    BWAI member
  • Thanks all for a great session, loved it! Looking forward to the next one.
    BWAI member
  • Feels this goes to the heart of systems thinking
    BWAI member
  • I need to run but I am soo excited for what comes next in this space
    BWAI member
  • The thing I love about being mid-aged and approaching this technology: you've got that experience of what it's like to run a team.
    BWAI member

Inside the community

Inside the Circle community

A private place to keep learning between live sessions.

Pip, the B*tches Who AI robot mascot, ready to join the community.
Tool of the month: Your second brain Circle community post graphic
Tool of the month: Your second brain
What not to share with AI guide Circle community post graphic
What not to share with AI guide
30-day content workflow Circle community post graphic
30-day content workflow

Inside B*tches Who AI

What you get

B*tches Who AI tee

The B*tches Who AI tee

Circle community graphic about using Notion and Obsidian as a second brain

The private Circle community

Sarah presenting in a Zoom gallery with pink animal stickers covering attendee faces

Live Zoom sessions with Sarah

The Pink Glitter Octopus, visualising the Eight Legs of Agency.

04 / The Eight Legs of Agency

More reach. Still you at the centre.

Our octopus is the reminder: AI should extend what you can reach, not replace the brain doing the reaching. Plan, create, write, analyse, automate. All you.

The tool changed. Taste still matters.

05 / Meet Pip

Your concierge, on the doorstep.

Not sure yet? Ask Pip about the community, onboarding, Wonder Stack, or whether that paid AI tier is worth it. Look for the "Ask Pip" button in the corner.

Pip waving.

Ask

Pip thinking.

Think

Pip ready to help.

Apply

06 / Founding membership

More women in the room, please.

Explore the special founding offer in our pop-up, or join Standard Annual at A$2,997 inc GST a year. Masterclasses are free for members. B*tches Who AI is operated by Sarah Pirie-Nally.

Do you identify as a b*tch? This is for you.

Compare membership
bwai_os / founding invite

A special founding offer

Only 11 founding places left. Find our secret post on @bitcheswhoai Instagram, paste it into your favourite AI, and unlock the founding code.

Join as a founder.

A$1,111.11per year, for life while founding places last

Your annual B*tches Who AI membership includes live coaching, the private Circle community, masterclasses free for members and the Learn, Apply, Create, Earn, Lead, Own pathway.

Join Founding Annual

Try it for 14 days. Love it or get a full refund, no questions asked.

A recurring annual membership. Secure payment on Stripe. Read the terms.